Who We Are

Upswing Innovation is a boutique insight and innovation agency here to help you grow your business and brands. We are commercially astute innovation gurus who deliver strategic support, actionable consumer insights and creative solutions, so you make better informed commercial decisions. We offer a bespoke solution whatever your challenge, and pride ourselves in giving our clients complete focus and attention with detail that is second to none.

Pick our brains for support on a specific project, or a whole innovation programme. We are passionate about adding value and are here to help. For more detail about what we offer, click on the services below or go to the contact tab to get in touch:


We listen to your consumers and feedback crucial insight

Our aim is to enable you to make better, more informed decisions.

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We facilitate you and your team getting creative

Ideation is an integral part of the process leading to great innovation.

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We listen to you and help you shape your thinking

We help businesses innovate to grow by understanding where to play and how to win.

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We teach you and your team innovation best practice

We help innovation teams of all shapes and sizes upskill.

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Why Us?

We have 25+ yrs client side and consultancy experience in ideation, consumer research, branding and innovation strategy, honed in highly competitive fmcg markets. Our key strength is combining commercial wisdom with creative magic!

We pride ourselves on building great client relationships, and here is what some of them say about us…

“I would like to recommend Upswing for everybody who is looking for a truly efficient and well prepared Innovation workshop…. Thank you Tracey and Amanda for your great work, flexibility, listening to our needs and very tangible results!”
Aldona Szszerba, European Category Leader – Speciality Snacks at Intersnack Group

“I would like to recommend Upswing Innovation as a consultancy to deliver consumer research to an extremely high standard.. The vast amount of knowledge and understanding gained from consumer insights allowed the business to make strategic decisions and recommendations on our product specification for commercial launch. I would highly recommend Upswing Innovation, and I thank them once again for the support they have given us.”
Carl Vas, Vapour Scientist at Nicoventures Ltd

“Tracey and Amanda, through their immaculately prepared Innovation Workshops, led the team on a two day journey of discovery. Every team member derived huge value from working with Upswing Innovation and we look forward to  Amanda and Tracey helping us review and define future Innovation Strategy for Genius.”
Lucinda Bruce-Gardyne, Founder of Genius Foods

“We really enjoyed working with Upswing innovation on sharpening our insight and concept writing skills. They gave us a clear framework to work with and took us through each step of the process to put these skills into practice. Their approach was clear and straightforward and we now feel able to embed these enhanced skills into the business.”
Annika Meeks, Head of Innovation – Pladis Global

“The research was great and hugely supported our strategy but I also think that the way you & Amanda have set up your business and continue to grow is fantastic.”
Claire Wright, Retailer Brands Controller, Pladis (ref M&S project).


Here are some of the brands we’ve worked on that we can share with you: