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So far upswing-admin has created 13 blog entries.

Food Judging Fun!

By | June 26th, 2017|Events|

It was a fantastic experience to be on the judging panel at the Bellavita Awards London 2017. I had to judge 15 food and drink products on taste/eating experience, packaging, brand story, suitability for UK market and level of innovation. There were some wonderful products on show - as well as quite a few me-too's- and [...]

“Bringing dignity back to the table”

By | June 14th, 2017|Uncategorised|

This is what Massimo Bottura aims to do with Refettorio Felix, a project he launched as part of London Food Month this June. Each day for 6 weeks he is bringing celebrity chefs in to cook a three course meal for the group of homeless and disadvantaged Londoners who regularly visit St Cuthbert's in Earls [...]

The magic meat-free burger that sizzles and bleeds!

By | May 22nd, 2017|Uncategorised|

Have you heard of the new burger that's taking New York and San Francisco by storm? It sizzles when it's cooking, comes pink in the middle and it's not made with any beef! Check out Impossible Foods- Bill Gates and Google's latest venture: a burger made with 100% plant proteins that tastes and acts like [...]

Is Kokumi the new Umami?

By | May 15th, 2017|Uncategorised|

We recently attended a seminar ran by FDIN, it was called “All you need to know about Taste”.  I did wonder if the subject of taste would be enough for an all day seminar, but I have to say it was, and we had some really interesting talks. One area that was particularly interesting was [...]

Mobile Ethnography Apps – a new qual tool

By | May 11th, 2017|Research & Insight|

We think the new wave of mobile ethnography apps are exciting and a good addition to the qual researcher's toolbox. They are a brilliant way for respondents to capture and share in-the-moment thoughts, opinions, photos and videos. With all the appeal and user-friendly qualities of Instagram, it's a doddle for respondents to use and facilitates direct [...]

Gastrophysics: Proof we really do eat with our eyes?

By | April 13th, 2017|Research & Insight|

This book looks fascinating- but I would think that, as it is written by an Oxford Professor of Experimental Psychology (my subject). His work proves that the appearance of food and the surroundings in which it is consumed can have a surprising effect on it's taste. Diners rated a restaurant strawberry mousse as tasting 10% sweeter [...]

Behavioural Economics: the way ahead?

By | March 28th, 2017|Research & Insight|

Attended a very interesting workshop on Behavioural Economics (BE) at MRS yesterday,facilitated by the very talented Anthony “Tas” Tasgal. Tas asked at the start how we thought we would expect to feel at the end of session. I replied, "maybe confused!". He said that could be the case, but we would likely feel uncomfortable, a [...]

Update from Marketing Week Insight Show 2017

By | March 27th, 2017|Events|

Had a very stimulating day at the 2017 Insight Show. Listened to several thought provoking talks- probably the best of which was by Living Lens on the power of video content, especially for younger consumers. Did you know millennials take a photo or video at least every other day and there are 10 million daily [...]