We have a diverse client list from a range of different fmcg categories and food service businesses. We love working across different areas and for businesses of different sizes, including SME’s and start-ups. Our backgrounds mean that we specialise in food and drink, but our skills apply to any sector. Here is a selection of some of our clients:

Project to clarify strategic innovation areas, creative platforms and generate an ideas bank.

Research projects to test brand design, comms and product satisfaction pre-launch.

Research projects for McVitie’s Cake Company to understand brand growth opportunities across channels and innovation ideas.

Pan European ideation projects across markets and brands exploring new and existing technologies.

Concept optimisation project to reflect new brand positioning and cross brand ideation project looking at new products and packaging.

Project to refine innovation strategy, optimise innovation process and generate ideas against key strategic platforms.

Several multi-stage deep dive qualitative research projects.

Qualitative research project conducting in-depth interviews and vox pops alongside quantitative concept product test.

Multistage research project with data collection via online surveys, a purchase diary and product reviews. The research explored shopping behaviour and experiences as well as new packaging and product concepts.

A number of projects including: research project for key retailer brand customer to explore how to optimise growth for distinct house brand range; training workshops on insight development and concept crafting.


What Our Clients Say About Us

“I would like to recommend Upswing for everybody who is looking for a truly efficient and well prepared Innovation workshop. Amanda and Tracey have organised 2 day ideation workshop for me with key objectives to deliver differentiated and innovative snack concepts within certain given technology and suitable for 3 biggest markets within Intersnack Group (UK/France/Germany).  With their combined knowledge of both consumer marketing insights and NPD processes they tailored the sessions to our needs, markets specifics and 1 specific technology,  which resulted in a great number of concepts winning in consumer validation research and now being under full speed development. Thank you Tracey and Amanda for your great work, flexibility, listening to our needs and very tangible results! “

Aldona Szszerba, European Category Leader – Speciality Snacks at Intersnack Group

“I would like to recommend Upswing Innovation as a potential consultancy to deliver consumer research to an extremely high standard. I worked with Upswing Innovation on a consumer research study to assess a number of prototype products. The vast amount of knowledge and understanding gained from consumer insights allowed the business to make strategic decisions and recommendations on our product specification for commercial launch. Upswing Innovation was very passionate, dedicated and delivered this research to meet all the essential requirements. In summary, I found that it was very easy to communicate with Upswing; they were very reliable and flexible. In addition, I was able to run ideas past Upswing Innovation to drive the best results and understand what consumers actually want from their products to gain “quick wins”.  I would highly recommend Upswing Innovation, and I thank them once again for the support they have given us.”

Carl Vas, Vapour Scientist at Nicoventures Ltd

“Tracey and Amanda, through their immaculately prepared Innovation Workshops, led the team on a two day journey of discovery. At the start of the first workshop, we had formed faintest shadows of ideas, arising from  future consumer trends we had analysed previously. These shadows rapidly took on definition through workshop 1 and by the end of Workshop 2 they were transformed into vivid and compelling  product concepts we could almost touch and taste.  Amanda and Tracey masterfully distilled the immensely detailed  output of these sessions into a clear, succinct user-friendly document we will return to again and again over the coming months, as we turn our best ideas into reality.   Every team member derived huge value from working with Upswing Innovation and we look forward to  Amanda and Tracey helping us review and define future Innovation Strategy for Genius. “

Lucinda Bruce-Gardyne, Founder of Genius Foods

I have known Tracey for many years. Tracey is an incredible creative and dedicated Technical Professional, with passion, positive energy and resilience. Whilst working together with Tracey at United Biscuits, I took part in workshops with recruited consumers to help design and co-create new product concept briefs. Tracey led these workshops with a natural leadership and a real connection with consumers. Recently, Tracey and Amanda (Upswing Innovation) have run some Product Innovation sessions with the Genius Executive team. Once again, Tracey demonstrated both her Technical know how and her Innovation skills during these sessions. It is a real pleasure to work with Tracey and her expertise is outstanding.

Yann Salaun, Director at Profectus Food Consultancy Ltd

“We really enjoyed working with Upswing innovation on sharpening our insight and concept writing skills. They gave us a clear framework to work with and took us through each step of the process to put these skills into practice. Their approach was clear and straightforward and we now feel able to embed these enhanced skills into the business.”

Annika Meeks, Head of Innovation – Pladis Global

“The research was great and hugely supported our strategy but I also think that the way you & Amanda have set up your business and continue to grow is fantastic.”

Claire Wright, Retailer Brands Controller, Pladis (ref M&S project)