Our Philosophy:

To be strategically astute, creatively responsive, flexible and fast moving innovation experts…..
whilst being really nice people to do business with!

Upswing Innovation is a small ‘boutique’ consultancy, so no matter how small or big the project we promise you the highest level of service and project focus. There is no “junior” in the background. You get both directors 100% of the time.

We understand the challenges and pitfalls of delivering innovation, as well as the benefit of having great value added support throughout the process. Pick our brains for support on a specific project, or a whole innovation programme.

Whatever the task, we are passionate about working with you to create and develop product experiences that will delight consumers again and again.

Our Ethics

What we believe in:

We always try and be true to ourselves and transparent in all we do. We aim to deliver great customer service and put your needs first. If we don’t think we can give you what you want we will say so at the get go.

Upswing Innovation also adhere to best practice research standards in all our data collection and analysis. We are proud to be members of the following professional organisations:

The Market Research Society (MRS) is the world’s leading   research association. For all those who need, use, generate or interpret the evidence essential to making good decisions for commercial and public policy.

The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond.

We work in as paperless a way as we can and recycle any non confidential paperwork. We shred all confidential client materials after keeping them on file for 12 months.

Who We Support

Many of our clients sell food and drink products and we spend much of our time working with them to understand how to do this in a more innovative way, with more innovative products. However, we are aware that within the food chain there is wastage in the system. We support The Felix Project that helps re-distribute food to disadvantaged Londoners.